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KFC Takes Wing Title

The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling

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Verizon Event Features Free Blackberry Storm

Neither rain nor wind nor well, a lot of rain were able to keep healthy crowds away from a live event offered in New York’s Times Square by Verizon Wireless

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Is NASCAR Spinning Out?

The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,

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Remy Martin Stages Interactive Street Campaign

Growth in the liquor category is slowing as consumers curtail spending. For Remy Martin, a brandy from the Cognac region of France, that means it’s time

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7-Eleven Rolls Out Competitive Private-label Snacks

7-Eleven has rolled out a line of private-label products, answering the call from consumers that price is high on the list right now.

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Coca-Cola Hosts First Mexican Holiday Parade

Coca-Cola is playing host to a Mexican holiday parade next month in Los Angeles.

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Blackberry Storm Debut Draws Customers, and a Competitor

The launch of the new Blackberry Storm device last Friday draw long lines of customers as predicted, but it also drew a guerrilla-marketing stunt from a competitive product.

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Sears Launches “Golden Wish” Holiday Sweeps

Sears has launched a giveaway promotion intended to build traffic in both its stores and at its Web site before Black Friday, the unofficial start of the holiday shopping season on the day after Thanksgiving.

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