Experiential
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Agencies
Dole Foods’ Director of Marketing Paul Panza Talks about the Changing Consumer
The Dole Food Co. owns some of the world’s most popular products. But it is hardly immune to the recession. Customers have changed where and how they
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Agencies
NHL Runs Wrigleyville Fest for Winter Classic
The National Hockey League is turning Wrigley Field’s Waveland Avenue from a haven for home run ballhawks to a street festival celebrating outdoor hockey in the run-up to this season’s Winter Classic game.
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Agencies
NRF Asks Obama for Sales Tax Holidays
The National Retail Federation last week sent a letter to President-elect Barack Obama requesting that national sales tax holidays be included in the upcoming economic stimulus legislation.
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Agencies
McDonald’s Joins NHL Sponsorship Lineup
McDonald’s has logged on to the National Hockey League’s U.S. sponsorship lineup as the league’s official quick service restaurant, a position it already held in Canada.
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Agencies
In AG Settlement, MillerCoors Drops Caffeinated Alcohol Beverages
MillerCoors agreed last week to reformulate it Sparks alcoholic energy drink in a settlement with 14 attorneys general who claimed the beverages were “dangerous.”
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Agencies
Samsung Attempts World Record for Fastest Texting Skydivers
Samsung Telecommunications America attempted to establish the Guinness World Record for “Fastest Text Messaging While Skydiving.”
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Agencies
HBO Gives Hugs in Peace Sign Campaign
People don’t often give perfect strangers a hug on the streets of New York City, but street teams are making that risky move in the spirit of an HBO campaign to tie some of its shows to the 50th anniversary of the peace sign
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Agencies
Papa John’s Offers $25K for Field Goal
One fan will have a fleeting shot at bowl game fame with a field goal attempt for a $25,000 prize at the Papajohns.com Bowl on Dec. 29
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Agencies
Coors Light Contest Offers Trips to the Super Bowl
Coors Light has unveiled its plans for the Super Bowl.
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Agencies
Coke Sponsors Carl’s and Hardee’s Instant-Win Game
Coca-Cola is sponsoring an instant-win game at Carl’s Jr. and Hardee’s in partnership with the rock band Rev Theory.