Experiential

• Agencies

  Consumers Green in Hearts–But Not So Much in Carts

  Shoppers are green in their hearts. But in their shopping carts? That’s another story. A new study by the Grocery Manufacturers Association and Deloitte

• Agencies

  As Economy Dips, Kids Clip Coupons Too

  Times are tough for families. Mom and dad are constantly droning on and on about the dreaded word: budget. But kids, being kids, still want stuff. So

• Agencies

  How One Event Can Have Many Lives

  Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the

• Agencies

  Burger King Stages Family Fun Days

  Burger King is staging family fun days targeting African American families who can join the brand for a day of outdoor activities at parks in six cities

• Agencies

  JC Penney and Rascal Flatts to Promote American Living Brand

  JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts”

• Agencies

  AMP Energy Chases the Competition with a Major Sampling Campaign

  PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign

• Agencies

  The Science of Staffing

  Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client’s brand

• Agencies

  Live from ANA: Approach to Innovation Sets MillerCoors Apart

  MillerCoors success formula is straightforward and frames what every marketer banks on: true innovation. But it’s how the beer maker arrives at that formula that sets them apart

• Agencies

  Papa John’s Founder Makes Pizza Deliveries

  The founder of Papa John’s is making pizza deliveries to surprised customers in a replica of the ’72 Camaro he sold 25 years ago to fund his start-up pizza business ago to fund his start-up pizza business.

• Agencies

  Kodak Online Golf League Ties to PGA Tour

  Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014