Experiential

• Agencies

  7-Eleven Gets Game as Pay Window for Virtual Goods

  In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games

• Agencies

  MTV Checks in to Acapulco Hotel for Spring Break

  MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message

• Agencies

  Denny’s to Do Free Again after Super Bowl Ad

  Denny’s will reprise one of last year’s most successful and painless free food giveaway promotions with a deal for a free Original Grand Slam Breakfast at participating stores two days after this Sunday’s Super Bowl

• Agencies

  NRF Predicts 2.5% Increase in 2010 Retail Sales

  With consumer confidence lifting, the National Retail Federation is predicting that retailers may reap some of the benefits of this renewed self-assurance in stores

• Agencies

  Coke Taps into Vancouver Olympics with Commemorative Six-packs

  Beverage giant Coca-Cola is celebrating its 80-year partnership with the Olympic Games with special limited-edition packaging that place Winter Olympics silhouettes on six packs and fridge packs of Coke in U.S. retail stores.

• Agencies

  7 Ways to Improve the Pop-Up Experience

  Pop-up shops have redefined the notion of when and where a sale can be made. These temporary spaces not only deliver an element of surprise just by their mere existence

• Agencies

  Papa John’s Hits Super Bowl as Official Pizza Sponsor

  Number three pizza seller Papa John’s International has locked down sponsorship rights to the 44th Super Bowl football championship—a day when pizza is likely to get more attention from viewers than any other on the calendar

• Agencies

  Twilight Star Poses in SoBe Skinsuits

  “Twilight” vamp Ashley Greene can soon be seen posing in SoBe skinsuits to help the brand launch its newest zero calorie flavors

• Agencies

  Coors Light Bowl Links Bar Promotion, iTunes App

  In an innovative approach to bridging the gap between live experiences and ongoing engagement, MillerCoors is integrating in-bar and smartphone promotional elements

• Agencies

  Whole Foods to Pair Online Coupons with In-store Guide

  Natural and organic grocer Whole Foods Market has begun offering online coupons to complement its in-store value guide, The Whole Deal