Experiential

• Agencies

  Ecommerce—The Fastest Growing Channel for CPGs

  Consumer packaged goods giant P&G has indicated a desire to source 10% of its sales online. Given that it currently sources less than 1%, that sounds like an aggressive goal but one that it is putting its formidable resources against delivering. Many other CPG companies from Kraft, J&J and General Mills to Pinnacle Foods are placing a strategic imperative on the etailing selling space.

• Agencies

  Corona Talks Shop About Largest Retail Promo: Q&A

  Corona has launched its largest retail promotion using unique codes placed on bottles and cans that are hidden in packages across the country.

• Agencies

  Corona Hides Codes in Pack to Run Up Summer Sales

  Summertime equals beer and Corona Extra wants there to be plenty to go around. And, so, it has begun what it is calling its largest retail promotion to date for its Corona Extra and Corona Light brands.

• Agencies

  Groupon Meets and Greets via Sponsorships

  Groupon is flexing its muscles through a number of sponsorships. Up next, a larger deal, now in the planning stages; Groupon’s title sponsorship of the “Taste of DC,” a major event featuring local restaurants.

• Agencies

  Waking the Sleeping Beauty: Chivas

  Chivas Regal has begun an integrated campaign to attract young men with a relatable theme that dates back to the day in 1801 when James and John Chivas laid down the first casks of the fine Scotch whiskey: brotherhood.

• Agencies

  Marketing at Retail: Experts Talk Challenges

  Challenges at retail continue to mount as shoppers grapple with rising food and gas prices. Today’s shopper looks very different than yesterday’s shopper. To find out how marketers are handling the changes, we checked in with a few top retail experts.

• Agencies

  Dos Equis Taco Truck Makes Life “Interesting” for New Yorkers with Exotic Fare

  If you ate a grasshopper, or cow tongue, veal brains or ostrich, you’d want to tell someone about it. Probably a bunch of people, in fact-either as a boast or perhaps to find an antidote

• Agencies

  Frito-Lay Thanks Fans for Record “Likes” after NYC Live Event

  A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand’s Facebook page.

• Agencies

  Schick Quattro Tour Evokes Shaving, Sans the Shower

  The Grove in Los Angeles makes it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick off its mobile marketing tour on Saturday.

• Agencies

  New Research on Manufacturer and Retailer Rebate Programs

  Rebate programs are a large part of the marketing mix for both retailers and manufacturers. A new study has found that 50% of retailers and almost half (48%) of manufacturers use the programs as part of their customer loyalty and promotions mix.