Experiential

• Agencies

  Why Black Friday Should Merit Attention Throughout the Year

  Black Friday is coming. That Friday before Thanksgiving has been a boon for retailers, jumpstarting the holiday shopping season by offering door-buster deals starting in the wee hours of the morning to get consumers in a buying mood that hopefully lasts through the New Year. But retailers, eager to replay the day and generate sales, are watering down its effects by marketing and using the term, and its connotation at other times of the year.

• Agencies

  Ocean Spray’s Summer Calendar

  Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions.

• Agencies

  Five Tips for Using Tablets

  The Apple iPad is cool. As of January, 14.8 million iPads were sold since the device launched in April 2010 so it’s no wonder that tablets have been put to use in big numbers at events. Here’s five tips for maximizing their use.

• Agencies

  Healthy Food Marketers Shift from What’s Left Out to What’s Left In

  Food brands across multiple categories are moving towards focusing on what’s actually in (and behind) their products, with a transparency that lets consumers know there’s nothing to hide.

• Agencies

  Pros and Cons of Retail Sampling

  We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides.

• Agencies

  Kimberly-Clark Lets Walmart Shoppers Use Mobile to Win “Cars 2” Merchandise

  Paper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar’s "Cars 2" animated feature.

• Agencies

  Uni-ball Leaves Broadcast Behind for Social, Retail Campaigns

  Uni-ball has typically been a broadcast kind of brand, running TV spots to show how its pens are better than its competitors—in both price and performance. But the brand has made a major change this year, migrating all of its spending on broadcast media to a social and digital program, supported by an overarching national retail promotion.

• Agencies

  Key Distinctions Among CPG E-shoppers: Study

  Online consumer goods purchases—particularly among millennials and high-end shoppers—are on the rise. There is a sense of urgency for consumer packaged goods companies to place a strategic priority and to shift their sales and marketing strategies to address this eCommerce tipping point or risk losing both share and relevance. In fact, ecommerce is the fastest growing channel for consumer packaged goods companies.

• Agencies

  The Character of Mexican Men Pave the Way for Tecate Branding

  Tecate, is now the largest beer brand to sponsor boxing matches in the U.S. and this summer it is ramping up that partnership with a Facebook promotion.

• Agencies

  News Brief: Jack Morton/General Motors

  JACK MORTON WORLDWIDE: has been named agency of record for General Motors for brand experiences to provide the strategic, creative, design, planning and activation services