Experiential
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Agencies
Sbarro Packs CD-ROMs in Cup Lids
Sbarrro restaurants yesterday began packing CD-ROMs with four music singles in the lids of 32-ounce soft drink cups. The promotion runs through October.
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Agencies
Alloy Buys Retailer Delia’s to Reach Teens
Marketing conglomerate Alloy will buy retailer Delia’s Corp. for $50 million. Adding Delia’s $138 million business extends Alloy’s reach to teen girls
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Agencies
We’re Having a Party
When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it’s a widely used idea especially
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Agencies
Tour Tutorial
These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher
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Agencies
Freshman Orientation
VANITY, THY NAME IS YOUTH When Johnson & Johnson’s Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was
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Agencies
SC Johnson Builds West Nile Buzz
SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus. Costumed characters, dressed as mosquitoes,
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Agencies
VH1 Pops with Truck Tour
VH1 this week wraps up the VH1’s Greatest Pop Culture Icons program and promotion. Branded POPsicle (get it?) trucks toured New York City, Los Angeles
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Agencies
Nintendo’s Summer of Touring
Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion
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Agencies
Kellogg’s Special K Red Berries Takes to the Road
Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger
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Agencies
Direct Mail Invitations Drive Buyers to Land Rover “Exotic” Events
Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,