Experiential

• Agencies

  PartyPoker.com Sponsors Lingerie Bowl after Dodge Pulled out

  Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.

• Agencies

  Faultless Starch Targets Rodeos

  Laundry starch isn’t generally the stuff of cowboy lore, but Faultless Starch is playing the niche anyway. The tiny Bon Ami Co. brand hitches up with

• Agencies

  Return OnWhat?

  The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

• Agencies

  PROMO exclusive: By the Numbers

  At one time, marketers might have thought of events in terms of a stand-alone mobile unit parked at Wal-Mart to introduce new hair care products, or a guerrilla team working the streets of New York or Chicago to pass out coupons for a cellular phone.

• Agencies

  Scene and Heard

  If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

• Agencies

  Coke Debuts Mall Lounges

  Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area

• Agencies

  A&E Network Launches Nationwide Campaign

  A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams

• Agencies

  Simon Property Group and MCI Form Marketing Alliance

  Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, has entered into an integrated marketing alliance with MCI. MCI will incorporate

• Agencies

  The N Network Kicks-off Mall Tour

  The N, Nickelodeon’s nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will

• Agencies

  McDonald’s Ends Monopoly, Readies for World Children’s Day

  McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled