Experiential
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Agencies
Anheuser-Busch Tour Salutes American Troops
There’s no doubt that the Anheuser-Busch Clydesdales are an eye-catcher and the beer maker plans to showcase the horses during its mobile tour to salute the nation’s troops. The Here’s to the Heroes Tour 2005 includes 16 Clydesdales, a variety of exotic …
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Agencies
Degree Taps Suck-Up for Sampling
Unilever brings Degree for Men’s Suck-Up to the streets for a 10-city sampling blitz that begins this week. The Suck-Up is one of three “In-Action Heroes” featured in Degree’s tongue-in-cheek TV spots that purport to sell “action figures” that don’t …
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Agencies
MilkPEP Adds Curves to Weight-Loss Campaign
MilkPEP has partnered with Curves International for a spring promotion that extends its year-old “24/24 Milk your diet. Lose weight!” campaign. MilkPEP (the Milk Processor Education program) will give away 24 two-year memberships to Curves fitness …
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Agencies
Home Depot to Build ‘NASCAR’ Playground
The Home Depot has launched a national partnership with Joe Gibbs Racing and the nonprofit group KaBOOM! to enrich the lives of at-risk children who live in racing communities. The partnership, called Racing to Play, will involve volunteers from The No. …
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Agencies
Night Drivers
CAMPAIGN: Volvo All-Access Tour AGENCY: AMCI CLIENT: Volvo Cars North America Image is everything when you’re a twenty-something buying a new car. Volvo
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Agencies
Racing’s SpokesQueen
Race car drivers have come and gone over the past 40 years. The one constant on the racing circuit since 1961 has been Linda Vaughn, whose introduction
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Agencies
Center of Attention
Grocers and packaged goods marketers are mulling how to spiff up the center store, but it’s still the perimeter departments that are getting most of the
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Agencies
SoBe Sets Stage for Major Summer Promos
Sobe Beverages is set to kick off the summer season with four major promotions and events all focusing on health and wellness. An under-the-cap promotion is set to break May 16 on 61.9 million caps. The campaign features colorful creative of the …
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Agencies
Sweepstakes Boosts Response to PGA Free Lesson Month
May is The PGA of America’s annual free lesson month, and the organization is boosting response with a sweepstakes sponsored by several promotional partners. The lessons are designed to grow the game of golf at the amateur level. It involves thousands …
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Agencies
Building the Perfect Exhibit
Deanna Nord, account executive, Live Marketing, Chicago, and Tom Frisby, creative director, 1220 Exhibits, Orlando, Fla., were team members in exhibit designs that won Grand Awards in The Trade Show Exhibitors Association’s 2002 Exhibit Focus awards.