Experiential Archives - Page 178 of 216

Hershey, Nestlé Bow New Treats

Nestlé USA and Hershey Corp. are readying new candies for summer—some with familiar brand names, and some new. Nestlé bows Donutz candy on May 23 with a tie-in to Warner Bros.’ Charlie and the Chocolate Factory, opening July 15. The in-pack sweeps …

Agencies

Verizon Presenting Dave Matthews Band Island Getaway

Verizon has signed on as the presenting sponsor of Dave Matthews Band Island Getaway, which will be held July 30-31 on Randall’s Island, New York. The two-day concert will include Dave Matthews Band along with Black Eyed Peas, Barenaked Ladies, Robert …

Agencies

Court TV Drives Programs to Viewers Via Tour

To boost support of its original primetime shows, Court TV is launching a 10-city tour that will link consumers to network programming. The Seriously Entertaining Summer Tour kicks off June 11 in Washington, DC, and will travel to major fairs and …

Agencies

BV Takes its Wine, and Grapes, on the Road

Lucy and Ethel may not be on hand to help out with this event, but visitors to the Beaulieu Vineyard grape stomping tour for charity will get a chance to crush some grapes and win some great prizes. The Napa Valley vintner—armed with a $500,000 …

Agencies

Cattlemen’s BBQ Debuts New Size with $10 Million Campaign

French’s Foods has introduced its Cattlemen’s barbecue sauces, a long-time staple in the food service industry and in big-box stores, in an 18-ounce size designed for supermarkets. A $10 million launch campaign includes p.r., a sweepstakes and event …

Agencies

Midori Adds ‘It Guy’ to ‘It Girl’ Search with $2 Million Push

Midori is at it again: Spanning the country looking for the hippest trendsetters who have “It” to represent the brand at its Web site. With a $2 million-plus budget in hand, Midori has added a new spin this year aimed at including one of the brands’ …

Agencies

AARP Readies Road Show

AARP The Magazine brings 45 of its advertisers on the road with a 13-city summer tour. The AARP The Magazine Road Show runs May 21 through August 28, targeting adults 50-plus with stops at fairs, festivals and high-end adult communities. The tour, …

Agencies

Purina Readies $3 Million Tidy Cat Launch

Purina this summer launches Tidy Cats Scoop Small Spaces cat litter with a $3 million campaign. The litter—an extension of Purina’s Tidy Cats line—controls odor in tight quarters, such as a bathroom or utility room. Small Spaces hits store shelves in …

Agencies

Slim Jim Suits Up for Six Flags

Slim Jim and Orville Redenbacher will spend a lot of time at Six Flags theme parks this summer. ConAgra will put those brand names on roller coasters and theaters as part of ConAgra’s multi-year Six Flags sponsorship. The deal, announced in January, …

Agencies

Jagermeister Targets Heavy Metal Fans with Sponsorship

Jagermeister Liqueur likes heavy metal bands. So, its sponsorship of this summer’s Sounds of the Underground Tour certainly fits the bill, with a lineup filled with hard-hitting metal and hard-core acts. An inflatable lounge—equipped with air …