Experiential
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Agencies
Almost 90,000 Participate in April Pool’s Day
Nearly 90,000 children and families across the country participated in USA Swimming’s month-long April Pool’s Day water safety initiative, signing the first-ever Water Safety Pledge and committing to stay safe in pools this summer. Alloy Media & …
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Agencies
Country Home Takes Manhattan
Country Home Magazine brings its October issue to Central Park with a one-day festival and a concert by Mary Chapin Carpenter. The event is sponsored by KitchenAid, Wish-Bone salad dressing and W Hotels. KitchenAid will provide a state-of-the-art …
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Agencies
Black Eyed Peas Play American Eagle Stores
American Eagle Outfitters plays the Black Eyed Peas this weekend in a cross-promotion for the band’s new album. Listening parties in American Eagle stores tout their new album American Eagle will play cuts from the new album, Monkey Business, for …
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Agencies
Diet 7UP Blasts Off With Sweepstakes
To support the reformulation of Diet 7UP with Splenda Brand Sweetener, the soft drink maker has announced a sweepstakes that will launch the grand-prize winner into space. Consumers can enter the Diet 7UP Free Ticket to Space sweepstakes by logging onto …
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Agencies
Pepsi Returns to The Scene
Pepsi-Cola Co. is back as title sponsor of The Scene, a back-to-school mall tour targeting teens. The Scene drew about 5,000 teens at each stop last year Four other marketers are also returning for their third stint as sponsors: CosmoGirl, haircare …
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Agencies
Ford Finds Ideal Fit as Ironman Triathlons Title Sponsor
It’s been 10 years since Ironman Triathlons have had a title sponsor. And if the World Triathlon Corp., owner of the prestigious series, didn’t find the ideal fit with Ford Motor Co.’s SUV Group, it would have gone an 11th year without one. “After …
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Agencies
Oxy Acne Rebranding Includes Dave Mirra Endorsement
As part of its rebranding effort to target teenage males, Oxy Acne Solutions has signed a one-year endorsement deal with Dave Mirra, the most successful BMX freestyle rider in the history of the sport. As part of the agreement, Mirra, will be part of an …
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Agencies
Crest Goes on Tour Motoring Huge Tube of Toothpaste
Procter & Gambles’ Crest is on the road with a giant tube of toothpaste rolling across America. Samples of Crest Whitening Plus Scope will be handed out to visitors from this rolling tube The Crest Imagine Tour is making stops at major events …
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Agencies
Indy 500 Field Coming to Times Square
The Indy Racing League (IRL) is hitting Times Square on Monday for an event to raise awareness of its flagship race, the Indianapolis 500. The racecar of Tony Kanaan, who has the pole position for the race, will be in Times Square, as will the race’s …
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Agencies
WNBA Launches Fitness Initiative
The WNBA and its teams will launch a new fitness initiative today, WNBA Be Smart-Be Fit-Be Yourself, with events across the country, and will hold community fitness clinics and workshops throughout the season. “In this effort, we recognize that our …