Experiential
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Agencies
Macy’s Thanksgiving Day Parade Morphs Into Marketing Tool
The Macy’s Thanksgiving Day Parade, with its huge TV viewership (50 million folks) and live attendance (3 million people regularly brave the weather to line Broadway) has become more than a mere parade. As John Friend, senior vice president, Cartoon Network Enterprises, puts it, “The parade is part of a fully aligned and integrated campaign.”
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Agencies
How Hasbro Created New Buyers for Old Products
Old brands can be resuscitated. It all comes down to creating a new audience and, whenever possible, leveraging technology, says Hasbro’s Mark Blecher.
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Agencies
Mudd Jeans Launches Curvy Jeans
Mudd Jeans is readying a host of promotions to support its launch of denim jeans for curvy girls ages 15 to 24. The new line, Delicious Curves by Mudd, comes in 17 designs and features crystals, lace trim, embroidery, bleaching and tacking. The …
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Agencies
Simon Malls Tailor Ads to Passersby
Simon Property Group has installed interactive, digital signage in and around two malls in Atlanta and Westminster, CA. The signs pick up FM radio signals in passing cars and tailor the ad’s message to the demographics of the radio station that’s …
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Agencies
Commerce Bank, American Greetings Tap Ladies Who Launch
Commerce Bank and American Greetings have signed as sponsors of Ladies Who Launch, a networking service for women entrepreneurs. Kansas City, MO-based Commerce will use its sponsorship to launch a Visa card designed for women; American Greetings will …
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Agencies
Linens ‘n Things Sells for $1.3 Billion
Housewares retailer Linens ‘n Things is being acquired by a group of investors led by Apollo Management for about $1.3 billion. The Clifton, NJ-based retailer went on the block as part of a strategic review process. Sales fell nearly 4% to $629 million …
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Agencies
The N Heads ‘South’ with Subway Stunt
TV network The N hit the streets of New York City last week to build buzz around its new fall series South of Nowhere, offering consumers free subway rides via branded Metrocards worth $4 a piece.
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Agencies
Energizer Targets Tuners via DUB
The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year.
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Agencies
Sainsbury’s Launches Customized Magazine
U.K. grocer Sainsbury’s has launched a customized magazine that piggybacks its participation in Nectar, a popular coalition loyalty program.
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Agencies
Wal-Mart Breaks Celeb-Heavy Holiday Ads
Wal-Mart Stores is getting an early start with its holiday image advertising, but still plans to play up price when the shopping season begins in earnest later this month.