Experiential
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Agencies
Bally Offers Fitness for Free
Just in time for New Year’s resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers.
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Agencies
Brands Back SI For Kids Snow Search
Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of …
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Agencies
Fisher-Price Celebrates Three Kings Day
Fisher-Price celebrates the Hispanic holiday El Dia de los Reyes Magos (“Three Kings Day”) with a limited-edition toy set and promotions throughout the Southwest. Fisher-Price marks the Jan. 6 holiday— Latino tradition that celebrates the arrival of the …
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Agencies
Linens ‘n Things Set Merger Vote
Linens ‘n Things has set a Jan. 30 special shareholder meeting to vote on the $1.3 billion sale of the company. Shareholders will be asked to approve the retailer chain’s sale to a new, unnamed company controlled by Apollo Management, for $28 a share. …
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Agencies
The Morning After
This year’s Event Marketing Trends Report shows that one-offs just don’t cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns
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Agencies
Goin’ Country
In 1932, the grandfather of country music, Jimmie Rogers, mournfully sang in Gambling Polka Dot Blues of taking on the big rollers in town and losing it all. His musical descendants, however
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Agencies
It’s For You
Firefly Mobile has rung up twice as many sales as expected since launching its kid-friendly cell phone last summer. The Firefly phone has no keypad just
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Agencies
Central Mission
Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar’s brand