Experiential
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Agencies
Sara Lee Breaks ‘Joy’ Umbrella Campaign
Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme “The Joy of Eating.”
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Agencies
Summer Push Puts New Elizabeth Arden Fragrance in Teens’ Hands
Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls.
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Agencies
P&I Postscripts
U.K. GROCER TESCO: is rewarding its 13 million…ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will…
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Agencies
Domino’s Pizza to Pitch New Brownies with Sampling
A little sweetness after a pizza is just the treat that Domino’s Pizza is hoping to entice its customers with as it kicks off a nationwide brownie-sampling event tomorrow to introduce its new Brownie Squares.
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Agencies
Sam Adams Lets Consumers Pick Next Craft Beer
Sam Adams is going to its customers to find the next beer to add to its Brewmaster’s Collection next year.
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Agencies
Jeep Targets Youth Through MySpace, Tour
Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles.
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Agencies
HBO Touts Rome DVD Release Via NYC Event
HBO put a new spin on the old saying, “When in Rome, do as the Romans.” In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome.
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Agencies
Canon’s Maria Mania to Invade Manhattan for U.S. Open
Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.
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Agencies
Wal-Mart Taps Saatchi & Saatchi X as In-Store AOR
Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications.