Experiential
-
Agencies
Ford Let’s Consumers ‘Race’ NASCAR
Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes.
-
Agencies
Subaru Shows Student Trailers at Latino Film Festival
Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo.
-
Agencies
News Briefs
DAVIE-BROWN ENTERTAINMENT: named Lori Rayfield…IPSH!: the global mobile marketing agency, has expanded into…
-
Agencies
Dentyne Brings Movies to Campus
Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign.
-
Agencies
Denny’s Drives Sales with 49 Million Scratch-Off Cards
Denny’s is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.
-
Agencies
ABC Hits New York Streets with Dancing ‘Stars’
ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars.
-
Agencies
Home Depot Touts In-store Expo, MasterCard Sweeps
The Home Depot is putting on a show this month with a cast of diverse brands.
-
Agencies
Human Fruit Stages ‘Protest’ for Naked Juice
Life-sized apples, giant kiwis and over-blown grapes will be on the streets “protesting” in Chicago this month and handing out samples of Naked Juice.
-
Agencies
Dr Pepper Reprises $1 Million Football Throw Contest
Dr Pepper is back to quench college football fans’ thirst for $1 million. Now in its 11th year, the beverage maker is giving two fans a chance to win a $1 million cash prize as part of its 2006 ESPN College Pick ’em Game presented by Dr Pepper. The promotion is touted on more than 300 million Dr Pepper cans.
-
Agencies
Macy’s Ads, Events Tout Its National Conversion
Macy’s breaks its first national ads and a slate of local events as 400 regional department stores convert to the Macy’s name this weekend.