Experiential
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Agencies
Domino’s Debuts Contest-Created Pizza
Domino’s and Kraft Foods are debuting this week a new product developed by an employee through a recipe contest.
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Agencies
Latinobaseball.com Teams With Citgo on Hispanic Heritage events
Latinobaseball.com is holding Hispanic Heritage Days at six major league ballparks and giving baseball equipment to local Latino youth teams in a program supported by Citgo.
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Agencies
Office Depot Takes Its Marketing Mobile
Office Depot will launch its first national mobile marketing initiative with the creation of a site on the go2 mobile content platform that will let wireless users find the nearest store via their handsets, together with any in-store special offers, promotions, coupons or sweepstakes.
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Agencies
Captain Morgan Pose-Off Pits Yanks Against Red Sox
Former New York Yankees and Boston Red Sox stars will face off in New York for a Captain Morgan “Pose Off.”
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Agencies
Dunkin’ Donuts Drafts ESPN’s Berman to Promote Omelet
Dunkin’ Donuts is drawing on iconic ESPN sportscaster Chris Berman to push its new Bacon Lover’s Supreme Omelet.
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Agencies
Retailers Should Overhaul Loyalty Programs: Survey
Retailers need to transform their loyalty programs, a new survey has found.
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Agencies
Mike and Ike Flavor Contest Nets More than 60,000 Votes
Just Born has people buzzing about its latest summer promotion.
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Agencies
Norwegian Cruise Line Named Official Cruise Line of PGA Tour
Norwegian Cruise Line and the Professional Golfers’ Association have teamed up in a marketing partnership that names Norwegian as the official cruise line of the PGA Tour and Champions Tour.
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Agencies
Sony Launches $100 Million Multi-Faceted HD Campaign
Sony Electronics is plotting its largest integrated marketing campaign in the U.S. to date to plug its “HDNA” high definition product.
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Agencies
MasterCard to Set Off on World Tour With Placido Domingo
MasterCard has been looking for a partner with mass appeal.