Experiential
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Agencies
Neiman Marcus YouTube Video Ad Gets Mixed Reviews
A documentary-style video advertisement marking Neiman Marcus’s 100th anniversary on YouTube is getting mixed reviews from Web site visitors.
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Agencies
Kashi Exchanges Junk Food for a Sample of its Products
In a new spin on sampling campaigns, Kashi Co. is letting people trade in junk food for one of its more nutritious products.
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Agencies
Hot Tamales Candy Goes on Tour
Hot Tamales candy is on tour sampling its new mint-flavored candy and interact with college students.
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Agencies
Half a Billion Pepsi Cans Offer Adidas Promo
A new campaign from Adidas and Pepsi invites sports enthusiasts to tell their personal stories and win a day with David Beckham or Laila Ali.
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Agencies
Sales Jump 40% in Emerald Nuts and Coke Partnership
Diamond Food Inc.’s Emerald brand is using coupons to boost summer sales of its products. And it appears to be working.
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Agencies
Sara Lee Pushes Whole Grain Bread Via Campaign
Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch.
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Agencies
Octagon Orchestrates NBA Star Chris Paul Event
New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort.
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Agencies
A&P Brews Deal with Starbucks
The Great Atlantic & Pacific Tea Co., Inc has signed a licensing agreement to operate Starbucks stores in select A&P locations in the Northeast.
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Agencies
Lexus Runs Virtual Wii Tennis Open Near The Real One
In the shadow of the U.S. Open Tennis Tournament, Lexus will run its own virtual tennis tournament in New York City’s Rockefeller Center this week, with a Lexus lease as the top prize.