Ecommerce

• Agencies

  Political Ad Dollars Haven’t Followed Voters Online

  This year’s election may be divisive and bitter, but one wouldn’t know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising — to the detriment of candidates, according to Katz 360’s Andy Slater.

• Agencies

  Using Web Data to Improve Your Retail Storefront

  For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.

• Agencies

  Synonym-Aided Search Boosts Guess’s Website Performance

  Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
  The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters.

• Agencies

  Paypal’s Slogan Gives Pause — and Merchants Lose

  Paypal’s slogan sets off the flight instinct in at least one reptilian consumer’s brain.

• Agencies

  Protection Through the Web and Apps

  In this age of eroding privacy and some very public attacks on women’s intimate activities, it’s really refreshing to see a program in parts of California that enables teenagers to buy and otherwise get their hands on condoms via direct response.

• Agencies

  Retargeting Outperformed General Sites in 2011

  Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.

• Agencies

  Amazon Dominates Satisfaction Index

  ForeSee Results

• Agencies

  How Web Tags Can Help You See What’s Really Working on Your Site and in PPC

  Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.

• Agencies

  E-Commerce
• Agencies

  Facebook IPO Will Draw Attention To Social Media Data Practices

  Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.