earned media

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  Shopper/Retail

  Custom Ink Bets on Gratitude, Earned Media to Grow Its K-12 Business

  The custom swag brand pitched local media to amplify its “Unsung Heroes of School Spirit” campaign. Custom Ink has 100,000 K-12 customers a year, representing a meaningful share of its sales, its CMO says.

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  Media Relations

  How Generosity Plus Public Relations Builds a Brand

  Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in the niche category.