Direct Mail
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Agencies
In a Perfect World
An ideal direct mail offer should: Be tied to the brand and its advertising positioning in the market. Be linked to the product being promoted or sold.
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Agencies
SoWhatcha Got?
In direct marketing, an offer is an incentive that motivates consumers to do something they hadn’t planned on before they viewed our television spots, visited our Web site, read our print ads, got our electronic or postal mail or heard our radio commercials. Naturally, we want it to be an incentive that can’t be refused.
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Agencies
BMW’s Dealer Mailings a Hit
Some BMW of North America dealers have seen conversion rates as high as 10% to recent prospect mailings created using a new system that’s designed to build customer loyalty.
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Agencies
Start Out Small
The way to get the best of both worlds secure, functional transactional and personalized marketing documents is to collaborate. Internal projects need
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Agencies
Victoria Mag Gets Boost From Grieving Readers
Victoria magazine, the women’s shelter book that’s being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was
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Agencies
We’ll Get That for You
Going overseas and don’t want to burden your neighbors to bring in the post — or miss any important mail? Earth Class Mail may be the solution.
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Agencies
Ready for Their Close-up
This winter, Earth Class Mail will be the subject of a new documentary TV series called
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Agencies
USPS Extends Move Update Rules to Standard Mail
The U.S. Postal Service is extending its Move Update addressing quality standards from first class to standard mail.
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Agencies
Christian Books Merchants Make a Deal
(Multichannel Merchant) Christian Book Distributors, the catalog arm of Christianbook.com, has acquired Christianbooksdirect.com.
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Agencies
Newspapers Spend Nearly $1 Billion on Mail: NAA
Daily newspapers are spending nearly $1 billion with the U.S. Postal Service, according to a Newspaper Association of America survey.