Direct Mail
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Agencies
MetroGroup Adds 80 Jobs in Iowa After Closing VT Plant
MetroGroup Marketing Services Inc., a direct mail services company, will add about 80 jobs to its Mount Pleasant, IA facility after shuttering its Rutland, VT plant, which cost 200 workers their jobs, according to wire service reports.
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Agencies
Meet the Broker: Anjali Mehrotra
Today we meet Anjali Mehrotra, account director in the list brokerage services division at the Cornerstone Group of Companies in Canada.
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Agencies
USPS Proposes New Standards for Most-Used Services
The U.S. Postal Service has proposed service standards for its market-dominant products, something it must establish by Dec. 20.
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Agencies
Live From DMA07: InterContinental Makes Over Loyalty Communications
Several years ago the InterContinental Hotels Group ripped up the strategy for its mailings to loyalty members and started from scratch.
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Agencies
Live From DMA07: Greco Calls on DMers to Post Opt-Out Notices on Each Mailing
As part of an effort to head off increasing calls for do-not-mail legislation, DMA president John Greco yesterday called on all direct marketers to begin putting opt-out notices in all their mailings.
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Agencies
Credit Card Mailings Fall Slightly in 2007: Mail Monitor
U.S. households will receive approximately 5.3 billion offers for new credit cards during 2007, a slight decrease from 5.76 billion in 2006, according to Mail Monitor, the credit card direct mail tracking service from Synovate.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Carpeter Flor is highlighting Martha Stewart Floor Designs in its Autumn 2007 catalog, and is offering a free set of samples. A package from the Mount Vernon
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Agencies
MetroGroup to Shutter Vermont Plant
MetroGroup, a direct mail services company, will close its Rutland, VT plant in December, laying off 204 employees, confirmed company spokesman Michael Shea late Thursday.
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Agencies
Meet the Broker: Lisa Pollack
Today we meet Lisa Pollack, part of the list brokerage team at Adrea Rubin Marketing Inc. Pollack joined her family’s firm in 1991.
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Agencies
Sharper Image’s Daniel W. Nelson Resigns
Daniel W. Nelson, the senior vice president, controller and chief accounting officer of Sharper Image Corp., has left the company.