Topic

Direct Mail

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Raintree Nursery’s most recent catalog features a sepia-toned picture of an apple tree planed by Johnny Appleseed in 1821, and offers both the tree’s backstory and a chance to order a similar item. The Humane Society asks for support of farm animal rights, with a tote bag premium provided to those donating more than $12. And Catholic Child Keeps the Faith, a religious items marketer, has sent out a catalog laden with Lenten items

  • Agencies

    Live From NEMOA: An Association of Friends

    The New England Mail Order Association differs from many other DM clubs in that it has always been a very personal organization. And that, said Tim Litle on Thursday, can make all the difference in the world.

  • Agencies

    Meet the Broker: Jen Sager

    Today we meet Jen Sager, vice president of the domestic division of brokerage accounts at American Name Services. Sager began her list career with the Orem, UT firm about 10 years ago.

  • Agencies

    Postal Governors Rebut PRC on Catalog Rates

    The U.S. Postal Service Board of Governors (BOG) has challenged the Postal Regulatory Commission on several of its rate recommendations, including those for standard mail flats, or catalogs.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Underwear manufacturer Hanes splashed actress Christina Applegate across its most recent catalog, which features a variety of tee shirts, underwear, and other apparel. The Wildlife Conservation Society’s most recent mailing uses a voucher design – a rara avis for a fundraising piece. And Corporate Writer & Editor’s subscription solicitation package promises “More than $500 worth of free stuff inside!”

  • Agencies

    Penobscot Indian MO Pharmacy Sold

    The Penobscot Indian Nation has sold PIN Rx, its troubled mail-order pharmacy, to I Care Pharmacy, a company that plans to relocate the operation elsewhere in Maine, according to wire service reports

  • Agencies

    Meet the Broker: Tricia Fleming

    Today we meet Tricia Fleming, vice president of list brokerage at Mokrynskidirect. Fleming planned to pursue a career in advertising in New York, but decided to give list management a try because the commute was shorter. It was a happy discovery, because she found she really liked working with lists.

  • Agencies

    No Matter What You Do, Only Real Prospects Will Buy

    Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.

  • Agencies

    Short Cuts

    Tuffy Auto Service Centers has licensed a custom marketing toolkit created by cooperative direct mail firm Valpak.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    The spirit of the auld sod arrives in buttercream with the St. Patrick’s Day 2007 from Cheryl & Co. Whether buttercream frosted shamrock cut-out cookies arrive with a dessert plate, a lucky St. Patrick’s Day hat, they’ll go down a treat, with or without green beer.