Direct Mail

• Agencies

  An Urgent Wake-Up Call

  The word is out. The Postal Regulatory Commission has issued a schedule of recommended rates that could very well be the death knell for some of our industry’s

• Agencies

  Custom Fit

  When considering a new delivery vehicle for an insert marketing campaign, don’t think one size fits all. Customizing the piece to suit a particular format

• Agencies

  Walking on Sunshine

  Women’s shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need

• Agencies

  Running Scared

  They’re here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they’re reasonable, unless you happen to be a catalog

• Agencies

  Insert Success Here

  Zed Marketing Group president Jim Zuckermandel offers the following insert marketing do’s and don’ts: Test, test, test. Just because a catalog list works

• Agencies

  New Products and Services

  www.pbpostalinfo.com: a new Web site that aims to guide mailers through the U.S. Postal Service’s latest rate changes — Pitney Bowes, Stamford, CT.

• Agencies

  Meet the Broker: Todd Schwartz

  Today we meet Todd Schwartz, director of multicultural marketing at 21st Century Marketing. Schwartz is riding the growing wave of Spanish-language direct marketing.

• Agencies

  For Better Sales Copy Take a Tip From Zig Ziglar

  In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he’ll drive home his point with the rhetorical question, “What would you rather be in life, a meaningful specific or a wandering generality?”

• Agencies

  Postmaster: Post Office Will Fight Do-Not-Mail Legislation

  More than a dozen states have proposed do-not-mail legislation, said Postmaster General John E. Potter during his address at the National Postal Forum on Monday.

• Agencies

  UPS Introduces Package Intercept and Rerouting Service

  United Parcel Service has instituted a package intercept and rerouting service — for shippers to designate a new delivery address while a package is still in its transit network.