Data
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Agencies
Use Message Maps To Monitor Your Social Presence
To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map
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Agencies
Marketers Say Poorly Focused Content Impedes Lead Generation
That marketing departments and sales staffs have their differences shouldn’t come as a surprise. But when salespeople are actively rejecting the collateral marketing departments offer, it should not only come as a surprise, but a warning sign.
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Agencies
2012 PRO Award Winner: Turner Broadcasting Ad Sales for AT&T
2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the “Conan /AT&T Blimp Sponsorship” promotion.
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Agencies
2012 PRO Award Finalist: The Marketing Arm for Doritos
2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Crash the Super Bowl” Best Sponsorship or Tie-in Promotion.
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Agencies
2012 PRO Award Finalist: PGW Experience for PepsiCo
2012 PRO Award Finalist: PGW Experience for PepsiCo and the “Pepsi X Factor Sponsorship Activation.”
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Agencies
2012 PRO Award Finalist: The Marketing Arm for Doritos
2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Call of Duty Rank Up” promotion.
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Agencies
A New “Outlook” on Personal Email
Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.
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Agencies
How to Avoid Big Data Analysis Paralysis
The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo’s Paul McConville offers tips on limiting the scope of data gathering to its most effective elements.
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Agencies
Mobile Looms Large as Facebook Fights Branding Medium Label
There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.
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Agencies
U.S. Email Interaction Lags Behind Other Countries: Silverpop
What does it take to get an American to open email marketing messages? A bit more effort on marketers’ parts than in other regions, according to a new study from Silverpop.