Data
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Agencies
Resolve to Have a Better Contact Database in 2013
No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013
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Data & Analytics
Top 4 B2B Digital Content Strategies for 2013
Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.
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Data & Analytics
Cisco, Intel Partner on Tech-Focused B2B Magazine
A joint B2B publishing venture called Unleashing IT is helping Cisco and Intel build brand and reach prospects for core business lines.
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Agencies
Data Management Roadmap: 5 Critical Multichannel Milestones
The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.
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Agencies
Showrooming: Theft or Opportunity?
Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.
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Agencies
ROI Metrics Key to Marketing Automation Success
“If you don’t apply the right processes behind [a marketing automation system], then you’ve bought a very expensive email system,” says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.
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Data & Analytics
The Marketing Technology Race: Are You Winning, Losing, or Worse, Still Sitting on the Sidelines?
To meet rising customer expectations, brands need to engage consistently across established and emerging communications channels in a meaningful, personalized and interactive way. The reality can sometimes feel like the complete opposite, and that reality is creating pressure on CMOs
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Agencies
Lyris One Addresses The Age of Exploding Data
Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.
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Agencies
Connect With B2B Buyers Before They’re Too Far Down the Funnel
B2B prospects may wait longer and longer today before contacting a salesperson, but that doesn’t mean marketers should just sit back until customers come to them.
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Agencies
10 Common B2B Marketing Mistakes You Can Dodge
Having a silo mentality, ignoring the frequency of your communications, and underleveraging media partnerships are just a few of the mistakes made in B2B marketing.