Data Archives - Page 23 of 59

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

Even in a digital world, don’t forget real face-to-face conversations when it comes to generating customer feedback.

Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.

SEO should now stand for search experience optimization, to account for users’ higher expectations.

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

Here are four simple considerations to ensure your efforts are utilized and sales productivity increases.

Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.

Check out these interviews with featured B2B LeadsCon presenters.