Data and Research

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  Research

  Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026

  A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.

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  Data & Analytics

  Harris Poll Research: 91 Percent of Business Executives Expect to Increase Social Media Marketing Budgets

  Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.