CRM Archives - Page 40 of 123

Getting Control is Many Marketers Biggest Operational Challenge

Hurrah for modern times, when marketers are seen as the natural caretakers for business operations, and all data systems are accountable and integrated.

Agencies

Analytics Help San Jose Mercury News Pull in the Right Readers

Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they’re getting rarer all the time, much like print editions of papers

Agencies

Bank Customers Not Confident In Institutions: Survey

Banks need to invest in hand-holding, according to a new survey: Only 9% of customers in Europe and the U.S. have confidence in financial institutions

Agencies

Godiva Sweetens the Pot for Fans with New Loyalty Club

Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.

Agencies

Behavioral Ad Firm NebuAd Fades to Black

Behavioral ad targeting firm NebuAd has reportedly all but ceased operations, according to court papers filed in federal court in a privacy-invasion lawsuit against the start-up.

Agencies

Merkle Acquires CognitiveData

Merkle, a database marketing agency, has acquired CognitiveDATA, a direct and database marketing Services Company serving retailers, insurance providers, nonprofits and financial services.

Agencies