CRM

• Agencies

  Harte-Hanks Buys Information Arts Ltd.

  Harte-Hanks Inc. has bought Information Arts Ltd, a U.K.-based database marketing services company, for an undisclosed sum.

• Agencies

  Think Like a CIO: Use Technology to Improve Brand Loyalty

  Many CMOs don’t go beyond an annual customer satisfaction survey, brand study or something managed by their service/support teams. Taking this view is a mistake, and here’s why.

• Agencies

  IBM to Acquire Unica for $480 Million

  IBM will acquire Unica, a marketing software developer, for about $480 million.

• Agencies

  Data Services Inc. Names Bridges to International Post

  Data Services Inc., a database marketing services company, has named Mark bridges senior director, international sales and business development.

• Agencies

  Colloquy Names Sullivan Partner

  Colloquy, a loyalty education and research firm, has named Jim Sullivan a partner.

• Agencies

  Good Marketing Execution Happens at All Touchpoints

  In many marketing efforts, execution is often where the plans fall apart and the real victories and defeats emerge.

• Agencies

  Chieftains: How Many Loyalty Programs Do You Actively Use?

  QUESTION: HOW MANY LOYALTY PROGRAMS WOULD YOU SAY YOU BELONG TO, AND HOW MANY DO YOU ACTIVELY USE? SHAWN R. SALTA, VICE PRESIDENT, DIRECTMAIL.COM I belong

• Agencies

  CM Corner Table: The Value of Loyalty

  Loyalty programs have been around for more than 70 years, and more marketers than ever are turning to rewards to retain and reactivate customers. But

• Agencies

  Credit Card Helps Intercontinental Check in With Top Travelers

  Chase Card Services and the InterContinental Hotels Group used direct feedback from their frequent travelers to design a new credit card product, the

• Agencies

  You’ve got Data, So Use It: Why You Need to Go Beyond Traditional DM

  According to a Forrester survey, only 7 percent of U.S. consumers think the marketing e-mails they receive are relevant. And only 10% of direct mail pieces