Cisco

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  Demand Gen

  Event Highlights From the Experiential Marketing Summit in Chicago

  Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.

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  Demand Gen

  Brands on Fire: Cisco

  A look at Cisco’s pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.

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  Acquisition

  Lessons Learned from Cisco Live’s Virtual Event Pivot

  Cisco learned the following lessons when converting its massive conference to an all-virtual format.