CDPs

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  MarTech

  Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

  According to Gartner’s latest Hype Cycle, which focused on evaluating CDPs for the first time, the technology is less appealing to the marketing industry than it was a few years ago.

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  Data & Analytics

  How B2B Marketers Can Leverage Customer Data Platforms

  The essential requirements for a CDP that are unique to B2B organizations.

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  Digital

  Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data Platforms

  CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.