Catalog

• Agencies

  Stores Face E-mail Learning Curve

  RETAILERS ARE BOTH BEHIND and ahead of the curve when it comes to e-mail. That’s the conclusion of a new report from e-mail marketing services firm Silverpop.

• Agencies

  Ripe for the Picking

  TELEVISION, MAGAZINES AND JUST ABOUT EVERY FORM OF media are bursting with fashion advertising targeting women in their tweens, teens, early 20s and 30s.

• Agencies

  Merchandise Metamorphosis

  SOMETIMES IT SEEMS AS IF TODAY’S MAIN CATALOG GROWTH strategy is, We’ll just give them a lot more stuff to buy and watch the sales pour in. Would that

• Agencies

  Calculating Incremental Response

  When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental order activity generated by the promotion.

• Agencies

  HP Opens Door to Hispanic Market

  According to the U.S. Small Business Administration, the number of small and midsize Hispanic-owned U.S. businesses is now at about 2 million and expected to grow to 8 million by 2010.

• Agencies

  A Clean B-to-B Database Reaps Almost Instant ROI

  Building and maintaining your business-to-business house file can be daunting, says Bernie Goldberg, president of Yardley, PA-based Direct Marketing Publishers.

• Agencies

  Best Book Forward

  The needs of prospects, who may never have seen your catalog before, differ from those of returning buyers, who already have some relationship with you and know what to expect inside the book.

• Agencies

  The Latest Matchback Tools

  By now most multichannel merchants know about matchbacks and the importance of understanding where online and retail buyers are coming from rather than guesstimating the percentage of sales driven by the catalog or an e-mail campaign.

• Agencies

  Lego Builds Brand Brick by Brick

  Staying true to its mission of providing creative, confidence-building toys for children while continuing to expand its number of customer touch points has been integral to the success of Enfield, CT-based Lego,

• Agencies

  Creative Differences

  Strong catalog creative, from compelling imagery to easy-to-read typefaces, is an essential component of effective branding, Glenda Shasho Jones, president of New York-based consultancy Shasho Jones Direct, said at last week’s New England Mail Order Association spring conference.