Branding

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  Agencies

  Using Data to Create B2B Brand Advocates

  The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

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  Agencies

  The Best Risk Most Marketers Will Never Take

  Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make

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  Agencies

  Chief Marketer Asks…Which Brands Are Best at Customer Engagement?

  Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.

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  Agencies

  Overcoming Age: Reaching Multigenerational Households

  Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

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  Agencies

  5 Common Mistakes in Setting Brand KPIs

  A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

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  Agencies

  Is Your Customer Engagement Strategy Really Relevant?

  Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

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  Agencies

  Sharknado 3’s Storm of Marketing Tie-Ins

  It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.

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  Agencies

  Q&A: Gamut’s Allgood on Big Data, ROI and Brand Launches

  Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.

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  Agencies

  Does a Company’s Age Really Matter in Branding?

  Is a company’s longevity something that should be emphasized in branding?

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  Agencies

  Healthy is the New Green: The Rise of Healthy Brands

  Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.