Branding

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  Agencies

  Lego is the World’s Most Powerful Brand: Report

  Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.

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  Agencies

  Coke & American Idol Fizz Out

  After a long relationship, Coke has decided to exit the American Idol stage.

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  Agencies

  How Flo is Helping Progressive Win the “Insurance Arms Race”

  Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content.”