Advertising to gaming audiences can be a tricky business. It’s tempting to engage with a global playing audience, but difficult to craft in-game ad campaigns that don’t detract from the experience itself. As such, brands often rely on experts that can speak to game development, ad network and agency know-how all at once.
One such company, Super League Gaming (SLG), works with major brands as well as gaming platforms. AdExchanger chats with SLG CEO Ann Hand on building in-game experiences, measuring campaigns in virtual worlds and thoughts on the metaverse.