Special Reports

As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow.

B2B creative needs to engage users at multiple points in the sales funnel. To succeed, marketers must craft marketing materials that not only promote the product or service, but also fill the readers need for information. In this special report, discover trends and tricks for creative that converts.

Video accounts for 64% of all web traffic, and is projected to reach 80% by 2019. In this report, you will find an inside look at how Great Wolf Lodge added storytelling through video as a way to reach Millennials and Hispanics and three social video best practices for digital-first brands.

It’s great to generate a high volume of quality B2B leads. But it doesn’t mean much if those leads don’t convert. Figuring out how to engage with prospects with the right messaging at every point in the funnel and turn them into paying customers is the B2B Holy Grail.