Special Reports

Account based marketing (ABM) is one of the hottest marketing tactics today. But to be successful, you really need to practice account based marketing and sales.

Chief Marketer talked with David Bell, a marketing professor at the Wharton School, and academic director of Wharton Executive Education’s upcoming three-day program “Digital Marketing Strategies for the Digital Economy.

Rebranding is a challenging time for any organization and this guide aims to make it easier to undergo the rebrand process and get the most out of your rebrand.

Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year.

Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects.

Imagine a world where every company issued document, content, presentation, and email had the right logo, up-to-date branding, and correct legal disclaimer - well that’s what template management does. This guide covers how brand and marketing leaders can ensure brand and legal compliance while increasing productivity across the organization.