Special Reports

Building a Better B2B Digital Strategy

Successfully connecting communications initiatives across multiple digital channels is vital for B2B marketers. Data, creative, content and technology must work together to reach prospects and customers at the right time to engage and close the sale. In this special report, discover: The analytics that will reveal your true digital ROI B2B digital spending trends How…

Marketing to B2B Millennials

Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now B2B Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.

Optimizing Marketing Automation

As customer touchpoints increase and audiences become more demanding, the importance of marketing automation to help manage interactions both before and after the sale continues to grow.

2016 B2B MarTech Trends

For many B2B marketing organizations, tech is the biggest budget line item for 2016. Where should your company be investing marketing technology dollars to get the biggest ROI?

How ‘Prepared’ CMOs Seized 2020

Partner Content

The findings from the dentsu CMO survey 2020 indicate that some marketing leaders report feeling better prepared for the road to recovery from the pandemic than others.