Special Reports

loyalty marketing

Loyalty Marketing In The Data-Driven Era

In this Chief Marketer special report sponsored by Epsilon, discover how progressive brands are moving their loyalty programs into the modern era, and how your brand can engage loyalty members for the long haul.

How Marketers Are Leveraging Micro Influencers

Partner Content

Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.

The Location of Loyalty

Learn why location-based marketing using mobile technology is rising fast for loyalty marketers.

experiential marketing

Experiential Takes on Multiple Roles

Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year.

Understanding the Buyer’s Journey

Partner Content

Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.