In this Chief Marketer Special Report, you’ll learn what’s driving the unprecedented growth of experiential marketing, and how you can create smart, budget-conscious events that are on-trend—and on target.
Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing strategy.
Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year.
When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.