Social Media Marketing: Ways Brands Can Improve Reporting

Posted on by Chief Marketer Staff

The social commerce market in the U.S. will rise by 35.8 percent in 2021 to $36.62 billion, according to an eMarketer forecast. Moreover, about half of users ages 18 to 34 are expected to make at least one purchase via social platforms this year.

That’s compelling data for marketers to master one-click purchasing capabilities as quickly as possible. But in order to access resources for social commerce initiatives at your brand, first you need buy-in. Following are ways in which marketers can improve social reporting, communicate value and present specific metrics to make an impact, according to a piece in PRNEWS.

Making social media reports easier to understand and leverage will help social media marketers be seen as subject-matter experts, writes Sabrina Merritt, Founder and CEO of October Social Media. A good social media report should offer strategy and objectives, clearly delineate the business impact and offer context and insight surrounding the data provided. To improve your reports, Merritt suggests including the following:

Learning and Insights: An extra section that summarizes analytics, including what worked well, what didn’t and why, will allow leaders to digest the information and share it with their own supervisors. It also highlights your contribution to the business.

Monthly Comparisons: A month-over-month comparison of key analytics, including engagement, average CPC, followers, impressions and more, will make the data easier to view and digest.

Metrics Glossary: In a separate section at the end of the report, define commonly used metrics, how they are calculated and how they help achieve business goals.

For more tips on how to enhance social media reporting to access resources, read on in PRNEWS.


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