Smarty Points
Aspen Interactive, the St. Petersburg, FL-based new media division of Aspen Marketing Group, Evergreen, CO, has received a patent for its Smart Media family of interactive marketing programs – artificially intelligent, interactive platforms that allow participants in incentive, loyalty, and continuity campaigns to interact over the telephone or Internet. The target audience accumulates electronic promotional currencies redeemable for awards, entries in prize drawings, or chances to play an interactive promotional game.
Smart Media’s virtually paperless process also features polling, target messaging, instant-win prizes, games, and product-reinforcement components. All interactions are tracked and analyzed in real-time, providing instant reporting for clients. More information: 727-502-4502 or aspenmg.com.
