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Consumer Marketing

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SELF-LIQUIDATING OFFERS: Listen Up

SELF-LIQUIDATING OFFERS: Listen Up

Posted on May 1, 2000 by Chief Marketer Staff

Days Inn of America, Parsippany, NJ, is in the midst of a self-liquidating offer the company hopes will boost occupancy levels this spring. Through June 1, travelers checking into Days Inn properties can order one of 12 family-targeted audiobook tapes (available titles include The Mummy, Joan of Arc, and Moby Dick). Guests fill out a form and mail it in with their hotel bills plus $4.95. Order forms are also available at daysinn.com. The promotion is being handled in-house.

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