Search Results for: webinars

Spending on online advertising and marketing will surpass print for the first time in 2010, according to Outsell Inc.

Spending on digital and online advertising and marketing will overtake print in 2010, according to projections from Outsell Inc.

Let’s face it: in today’s challenging economy, online marketers don’t have the time or resources to waste on programs that don’t deliver results. Performance expectations are higher than ever. But the most commonly used marketing metrics aren’t enough to create a roadmap for improvement

Tough times call for desperate measures. No. I think the saying goes “Desperate times call for desperate measures.” It’s an interesting saying, and we always tend to think of it literally in that order, that the situation causes…

You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue.

Business-to-business multichannel marketers all face the same challenge today: how to maintain or grow our active customer databases despite the increased cost of prospecting and the declining sizes of the lists we traditionally use for prospecting. Often, B-to-B list owners do not even rent their lists and certainly will not rent their e-mail lists. A recent trend report by Abacus revealed B-to-B house files dropped 9% in size from 2007 to 2008.

For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight and sales sluggish

Consumer adoption of social networks and media has exploded in the last year and can no longer be considered a fad, nor is it used solely by college students and those with too much time on their hands

PC Mall Sales, Inc., has launched a Web-based social network targeting small business owners, senior management and information technology executives.

The Federal Trade Commission yesterday released updated guidelines on testimonials and endorsements used in marketing