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As part of the LinkTrust 6.5.2 feature release, the LinkTrust Community is available to LinkTrust customers today. Affiliate networks and merchants now have new tools to connect with other LinkTrust users and the LinkTrust team.

This week’s question for the broker roundtable: What are the trends in e-mail lists? Are you seeing more mailers considering e-mail for prospecting?
Our current panel features Christopher Pickering of MeritDirect, Stephani Wright of Focus USA, Becky Hagadorn of the Catamount Group, John Ahern of MDx Medical, Lisa Horder of Institute Lists and Kathy Duggan-Josephs of RMI Direct Marketing Inc. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)

A decision stage is a unique point in time during the b-to-b lead cycle. It’s another way to segment leads, because their needs differ so dramatically from stage to stage. This affects how we find them, how we evaluate them, and how we craft our message for them.

According to White Horse, a Web marketing, design and consulting company, B2B companies are lagging behind their B2C counterparts in the use of social media marketing. However, there are signs that B2B spending on social media efforts will boom shortly.

ONCE UPON A TIME, book promotion was a simple, uninvolved process. Authors could go out on a book signing tour, make a few TV appearances and maybe pocket

Are you LinkedIn with your customers? Do you Tweet? These are the questions B-to-B marketers will increasingly be asked by customers, prospects, partners and their own bosses, as the discussion between seller and buyer moves further out onto the Internet than ever before

Using Email Marketing to Convert Social Media into Revenue. Free Live Webinar – Thursday, May 20, 2010 – 2:00 p.m. ET / 11:00 a.m PT

The most surprising statistic from Multichannel Merchant’s Outlook 2010 survey isn’t that 79.7% of the nearly 400 respondents used e-mail to promote their business. It’s that one in five did not.

Spend a worthwhile hour with two email marketing experts, Matt Hayes and Cathi Mason, who will show you how to better automate email marketing programs for exponential ROI

A recent study found that buyers have significantly reduced their reliance on traditional information sources such as printed catalogs, trade shows, and trade magazines, in favor of online resources.