Search Results for: short-and-sweet

Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.

Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.

Emails from Angie’s List, Disney and Domino’s were among those that got us to open and click-through this week. Here’s why.

It

If you’ve got a few minutes, we’ve got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the

KFC is using its Twitter account, @KFC_Colonel, to accept applications for its KFC Colonel’s Scholars. In other words, keep it short and sweet

Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid

Advertisers looking to employ word-of-mouth marketing need to stop viewing it simply as a way to promote their products or services for little ad expense, Todd Tweedy, president and COO of social marketing firm BoldMouth, told an audience at the Direct Marketing Association annual gathering in Chicago Tuesday.

We’d like to give a quick cheer to the Webby Awards, which held its 11th annual presentation last month with a rule we think should be standard: five-word acceptance speeches.

Yule Flip Peppermint Chip. What’s that? It’s the new Blizzard flavor from Daily Queen. Granted, some of us missed it.