Search Results for: short-and-sweet

  • Agencies

    Keep Your Copy Short and Sweet

    People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.

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  • Beyond Keyword Development

    Get organized. Whether it be in categories (Yahoo!) or AdGroups (Google), it is important to have all of your keywords placed in logically themed groups. There are endless ways to group keywords, but usually, I see keywords…

  • Case History: Advice From Dr. Sears

    A case history on Dr. Sears’ e-mail newsletter

  • Brevity, Offer and Opt-Out Means Lead Tip List for E-mail Campaigns

    When a study of business to business e-mail campaigns yielded responses between 1% and 25%, Harte-Hanks decided to investigate what made a difference.

  • Profiles: BFG Communications

    Nice guys don’t necessarily have to finish last. Since its launch in 1995, BFG Communications has evolved from a basic nuts-and-bolts promotion shop to

  • Agencies

    Short and Sweet

    IT WAS JUST A YEAR AGO that FTC Commissioner Sheila Anthony said privacy notices aren’t working. Her comments were echoed in news stories from coast to

  • Agencies

    A DM E-volution

    Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,

  • Agencies

    A DM E-volution: Business and consumer acceptance of e-mail as a marketing tool skyrockets

    Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,

  • Agencies

    Credit Where Credit Is Due

    My New Year’s resolution for 1999 is a simple one: to simplify my life.Toward that end, I decided to cancel the stack of long unused credit cards I had