Search Results for: results

Most PR practitioners will never work on political campaigns, but they can still extract valuable lessons from following political happenings to be used in corporate, brand and PR crises beyond the political realm.

What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re in DoubleVerify’s camp. “It’s always an interesting dynamic when a competitor just literally drops off the map the way Oracle did with Moat,” DoubleVerify CEO Mark Zagorski told investors during the company’s earnings call on […]

TV measurement platform Innovid has a new frequency management product that manages frequency caps across connected TV, mobile and desktop, including display and audio.

Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets.

  Tuesday July 30, 2024 Good morning! It’s Tuesday, July 30, and this is your monthly Cynopsis sports newsletter. THE GAMES HAVE BEGUN Three days in, advertisements during the Paris Olympics on NBCUniversal are providing higher attention (+18%), greater message recall (+33%) and an increased likelihood to search (+67%) on linear than competitive broadcast/cable television, […]

Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]

Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would affect development and adoption for the Chrome Privacy Sandbox.

After years of delayed deadlines, Google has finally put third-party cookie deprecation to rest.  Last Monday’s announcement begets a slew of industry questions about the implementation and impact of Google’s proposal for the user opt-in mechanism, and only time will tell when they will be answered. One thing is clear, however: Google is acknowledging its […]

Michael Barclay, Executive Vice President of Experiential, talks 30 years of Essence Fest, new festival features, community engagement and more.

Amazon said Prime Day 2024 was its best yet, with record sales and more items sold during this two-day sale than any other Prime Day.   Amazon said it sold more than 200 million items during the 48-hour sale July 16-17. Amazon offered millions of deals to its 200 million paid Prime loyalty program members. Amazon […]