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Programming
AMC Networks Flaunts Free Cash Flow Amid Struggles
Add AMC Networks to the list of media companies recording a goodwill impairment charge during 2Q24.
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Crisis Management
PR Roundup: Big Dad Energy, Axios’s Layoff Blunder, Financial Comms and Market Panic
This week’s PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.
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Programming
Double Duty: Fubo Finds FAST Success Amid Venu Courtroom Battle
It was a busy Tuesday for Fubo as it not only checked in with its 2Q24 earnings results, but also kicked off the preliminary injunction hearing for its suit against Venu Sports partners Disney, Fox and Warner Bros. Discovery.
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Programming
Fox Posts Mixed 2Q Results
Fox Corp.’s leadership was steady as the company posted its mixed results for fiscal 4Q24, but it’s already looking forward to 2025.
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Data-Driven Thinking
Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On
Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one. With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update […]
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Video Marketing
6 Principles for Engaging Video and CTV Audiences With Creative Campaigns
Six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.
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Branding/Marketing
Top Tips: PR Advice for Overnight Sensations
For this edition of Top Tips, we asked communicators for their advice for people who become public figures in an instant, such as Steve Nedoroscik, now of Olympic pommel horse fame.
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Online Advertising
A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center
Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product info – between accounts on the platform going back at least two weeks, according to three ecommerce consultants and ad agency execs who each manage numerous GMC […]
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CTV Roundup
Why Toyota’s Olympics Exit Opens Up The Games For Hyundai
Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it.
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Crisis Management
PR Roundup: Trump and NABJ Outrage, New Boeing CEO, Ice Bucket Challenge Lives
In this week’s PR Roundup we examine the results of former President Trump’s interview at the National Association for Black Journalists, if Boeing’s new CEO will make a difference and the re-emergence of the Ice Bucket Challenge.