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What was noteworthy about the results of a 1999 Incentive Federation survey was not that merchandise and travel continue to be strong motivators for employees

Spending for marketing, advertising, and public opinion research services within the U.S. increased 9.3 percent in 1999, according to Jack Honomichl,

Herbally enhanced drinkmeisters will jockey for position this summer as the all-natural segment brings new punch to the beverage sector.Ah, summer. A

New Page 1 Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike

New Page 7 If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me.” With those lines, voiced in

Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry’s composition. And the Internet

If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me.” With those lines, voiced in a teaser TV

Behind the virtual shopping malls and electronic coupon systems, there are still bricks-and-mortar buildings brimming with merchandise, brochures, prizes,

Marketers continued energetic pushes to attract attention at the store-shelf level last year – and that was news specialty printers took all the way to

EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television. promo