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Promotion shop Louis London apparently made an appropriate name change: The agency now known as Momentum zoomed out of Disney World in March with five

Developing an award-winning, sales-lifting, and viewership- driving promotion is a difficult-enough task. Creating a second-year campaign that tops the

EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television. promo

The $2 billion barrier has been broken. Oh, and that glass ceiling is gone, too. Total revenues in the promo 100 reached $2.18 billion in 1999, rising

Roche Laboratories mapped new territory with the first mall tour for a prescription drug. This could be habit-forming.Cooking demos and pedometers. That’s

The product sampling industry again grew at a steady clip in 1999, as manufacturers continued striving for more efficient ways to get products into consumers’

Larry Pryg says he used to watch Saturday Night Live “religiously” in his college days. So he knows first-hand about the show’s nostalgic appeal.As assistant

For many marketers, the Internet represents the promotional equivalent of the Holy Grail. The medium offers speed, cost-effectiveness, targetability,

Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies first

New Page 5 Astaire and Rogers. Lerner and Loewe. Newman and Redford. Bert and Ernie. America has always loved a good partnership, from the time when companies